FB TO GET CLICK TO WHATSAPP BUTTON SOON

It seems that Facebook is bringing a new ad unit that will let businesses connect with over one billion WhatsApp user.

According to a report from Techcrunch, Facebook has launched a new click- to- WhatsApp button for pushing out ads from the social media platform to WhatsApp so that people can call or message via Whatsapp with the click of a button. The report suggests this new feature is quite similar to the click- toMessenger ads that was previously rolled out by Facebook. However, apart from advertisers, it is not clear that whether Facebook plans to add Click- toWhatsapp service to regular consumers.

According to the same report, over a million Facebook pages already had included WhatsApp numbers in their posts and that many businesses are relying on both the social media platforms more informally to connect with customers directly.

“Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch,” Pancham Gajjar, Product Marketing Manager, Facebook, was quoted as saying.

“By adding a click- toWhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service,” he added.

The new feature is rolling out first in North America, South America, Africa, Australia and Asia.