The Asian Age

‘ 1 district, 1 product’ launched in UP

- AMITA VERMA

◗ The department of micro, small and medium enterprise­s has put up a list of products that will be promoted in the districts under this scheme

The Yogi Adityanath government in Uttar Pradesh is all set to launch “one district, one product” scheme that will not only give a distinct identity to each of the 75 districts in the state but will also generate employment.

The “one district, one product” scheme is likely to be formally launched on January 24 which is being celebrated as UP Diwas for the first time.

The state government has already identified products that are specific to various districts.

According to the government spokespers­on, the department of micro, small and medium enterprise­s has put up a list of products that will be promoted in the districts under this scheme. The spokesman said that the products had a local connection and significan­ce and the state government would help in their branding, marketing and promotion.

The scheme will be implemente­d under the supervisio­n of a cell set up under the industrial developmen­t commission­er ( IDC). The monitoring at the district level will be done by the district magistrate­s.

According to the spokesman, “The scheme will encourage youth in districts to find employment avenues without migrating to bigger cities. The local craft and produce will get a national platform with government support and startups.” Some of the traditiona­l industries that will be promoted under this scheme include glassware of Ferozabad, leather products made in Agra, locks in Aligarh, brassware in Moradabad, handloom in Mau, stoles in Barabanki, jute and bamboo furniture in Sultanpur, chikan embroidery in Lucknow and silk in Varanasi. The famous patchwork embroidery of Rampur will also get a fillip under this scheme. The terracotta industry of Gorakhpur is also on the list.

 ?? — PTI ?? Enthusiast­s fly kites on the second day of the Internatio­nal Kite Festival in Ahmedabad on Monday.
— PTI Enthusiast­s fly kites on the second day of the Internatio­nal Kite Festival in Ahmedabad on Monday.

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