The Asian Age

FUNKY HAIR DYES: TRENDY BUT TOXIC?

Colour- changing hair dyes may look uber cool, but experts seem to be strictly against them. they say that the dyes could pose severe health risks

- NIKHITA GOWRA

You are casually scrolling through your Facebook feed and something magnificen­t catches your eye. A woman with a head full of shifting rainbows for hair is running a blow- dryer over it and parts of her hair are changing from royal purple to bright pink or from a vibrant green to lemon yellow. And, before you know it, you are glued to the screen! You start looking for more of these videos, imagining just how amazing it would look on you.

Videos of people experiment­ing with this new hair dye which changes colour with a rise or fall in temperatur­e are all over the Internet. While it looks stunning, salon profession­als as well as dermatolog­ists seem to strictly recommend against it.

Celebrity hair stylist Sachin has an interestin­g opinion. He says, “If you notice, only a minor brand in the US has come out with this product and no world- renowned brand has launched it. It’s because they wouldn’t want to risk it. If the colour of the dye changes due to temperatur­e, it means the chemical potency of the product is very high. This is the reason why we, even in our salons, don’t offer a service like keratin treatment, as a matter of principal. It is very damaging for the hair. So that is why even top brands like L’Oréal or Schwarzkop­f don’t have keratin products, and would never introduce such a product, as not much is known about how safe it is.”

Dr Rekha Singh, a senior consultant dermatolog­ist at Oliva Skin and Hair Clinics, says, “The company itself claims that the dye is ‘ less’ toxic, so it is definitely toxic to some extent.”

“With just one applicatio­n it may not do much damage but those who colour their hair, usually have to keep doing it repeatedly. So in the long term, it may not be good at all. Minor absorption through the skin is always possible, even with regular hair dyes. When a person washes their hair, the dye comes on to their bodies and skin, and as a dermatolog­ist, we have had so many cases of pigmentati­on problems due to hair colour. If regular hair dyes itself are so toxic, something as drastic as one that changes colour with temperatur­e can only be more toxic,” she says.

Another celebrity hairdresse­r from Hyderabad, Vijaykanth Alex, agrees. “Chemical processing is 100 per cent there. But also, since this has been made in the US, they would have considered the hair texture and colour of their people. It may be even more detrimenta­l for Indians because our hair and skin differs from them. That is why even shampoos of internatio­nal companies, when bought here, will differ from the same shampoo bought in another country,” explains Alex.

So, would you say nay or yay to rainbow hair?

The chemicals that are there in hair dyes can cause the shaft of the hair to become weak and break. Once the hair colour makes the hair dry, even something as simple as combing or brushing can break the hair — Dr Anup Kumar, dermatolog­ist, Apollo Hospitals

 ??  ?? Adah Sharma’s photograph used for representa­tional purposes only
Adah Sharma’s photograph used for representa­tional purposes only
 ??  ?? Pravana, a hair care brand, has launched a hair dye that changes colour according to the temperatur­e. Videos of people experiment­ing with it have gone viral
Pravana, a hair care brand, has launched a hair dye that changes colour according to the temperatur­e. Videos of people experiment­ing with it have gone viral
 ?? PICTURE CREDITS: HTTP:// WWW. PRAVANA. COM/ ??
PICTURE CREDITS: HTTP:// WWW. PRAVANA. COM/

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