Melania’s style true to her Europe roots
Slovenian- born Melania Trump has been unafraid to go against her husband’s “America First” agenda and stay true to her roots, if there’s a message to be taken from her bold, foreignflavoured wardrobe in 2017.
In her first year as First Lady, Ms Trump has often wrapped herself in the clothes of her home continent as several American designers publicly refused to dress her in what was a fashion industrywide backlash against her unpopular spouse.
The First Lady to be born in continental Europe, Trump grew up in Sevnica in Slovenia, in the southern Balkans, just over 100 kilometres from the Italian border. Her first real taste for fashion came while living in Paris as a young model in the mid- 1990s, years before she got US citizenship in 2006. From designs by Dolce & Gabbana, Del Pozo, Christian Dior, Emilio Pucci, Givenchy and Valentino to daringly high Christian Louboutin heels, the 47- year- old First Lady’s touchstones have not only been the Old World, but its most established — and expensive — design houses.
As the wife of a billionaire, Ms Trump can afford to spend into the five figures for a garment and seems unconcerned about how that squares with voters in President Donald Trump’s political base.
Since becoming First Lady, Ms Trump has chosen Herve Pierre, a French- born immigrant, as her fashion adviser. Politics be damned: He’s helped her hone looks that emphasise the sleeve, eye- popping colours and big sunglasses, and show off her svelte, 5foot- 11 frame and thick, dark hair.
“In the news, we speak a lot of politics, so if for a moment we can forget about it and enjoy something else, why not?” Pierre told AP.
Ms Trump’s old- school, dressed- to- the- nines glamour and full fabrics evoke distance not only in how far the clothes have had to travel, but in perceptions that the First Lady, who only moved to the White House in June and rarely speaks publicly, is reserved in her persona.
Not since Jackie Kennedy has a US First Lady had such a European aesthetic as Ms Trump.
Although she wore Ralph Lauren to the inauguration and has also shown a penchant for US brands such as Michael Kors and Calvin Klein, many of her most recognisable looks have been foreign designed and assembled. It’s a striking contrast with Michelle Obama — who famously used her First Lady wardrobe as a way of championing often young American designers, and with Laura Bush and Hillary Clinton, who stuck closely to US fashion brands.
Most of Ms Trump’s clothes are bought off- the- rack from a retailer without the design house’s knowledge that the garment is destined for the First Lady.
This is highly unusual — and contrasts with Ms Obama’s frequent collaborations with designers. Perhaps it’s not Ms Trump’s choice, given her husband’s unpopularity.
People from 17 fashion brands that Ms Trump wears declined to comment on the First Lady when contacted by AP, even though she is among the world’s most photographed women. It’s a deafening silence, especially given that it’s an industry Ms Trump actually worked in.
Walking the path of both foreign and highly priced glamour presents its share of risks for any First Lady. ( Ms Kennedy was criticised for wearing Parisian stalwart Chanel.)
But in an “America First” administration, Ms Trump is particularly vulnerable to criticism as her husband assails immigration and plays to blue- collar supporters.
While the fashion press gushed over a brightly coloured, floral D& G silk coat Ms Trump wore in Sicily in May, political commentators didn’t have such a rosy view of the garment’s over $ 50,000 price tag.
It cost, they quickly pointed out, more than the average annual US household income. Ms Trump was criticised for a Marie Antoinette- style wardrobe as the President’s ill- fated attempt to repeal “Obamacare” was being considered, an effort that might have stripped millions of people of their insurance.
She was praised for getting it right when she wore $ 50 converse sneakers and $ 185 J Brand jeans ( despite the $ 1,100 Balmain shirt) during a day spent digging around the White House vegetable garden with children.
If there’s a message in Ms Trump’s fashion — it’s that she dresses to look good, in keeping with the expensive personal taste she’s acquired since marrying Trump in 2005. Political meaning isn’t part of the equation.
Sometimes, Ms Trump’s looks contain a veiled reference to the event she’s dressing for. She wore an iconic piece of French fashion — a red Christian Dior bar jacket — for the Trumps’ visit to Paris in July.
When Indian Prime Minister Narendra Modi visited the White House, Ms Trump dressed in a maxi- dress from Italian house Pucci. The gown’s wild print and bright yellow colour might well have been chosen to capture the vibrancy of the subcontinent and the hue of its flag.