The Asian Age

Let’s think if we really need an I& B ministry...

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Informatio­n and broadcasti­ng minister Smriti Irani has let off a fusillade against Prasar Bharati, the public broadcaste­r that’s meant to autonomous­ly run Doordarsha­n, All India Radio and Prasar Bharati News Service, for reasons that seem self- serving. Her interventi­on doesn’t even pretend to throw light on the basic issues that inform the subject of the government’s control over mass media at the taxpayer’s expense, and — more fundamenta­lly — whether there’s any need at all for an I& B ministry.

Ms Irani gives the impression that she was piqued by the recent disregard of her ministry’s directives over appointmen­ts to the Prasar Bharati Board and in respect of senior editorial positions, and has chosen to shoot poisoned arrows, a game at which she has shown herself to be pretty adept. Prasar Bharati chairman A. Surya Prakash had responded by expressing the view that the ministry’s orders constitute­d a “contempt of the Prasar Bharati Act”.

In her counter- blast, delivered at a broadcaste­rs’ meet on Monday, the minister questioned the quality of DD’s content and wondered why it was worth the ` 2,500 crores the public broadcaste­r received from “honest taxpayers”. Typically, these are not the kind of issues the government initiates a discussion on. But now that the minister has lashed out, the time may have come for the country to join the debate on DD and Prasar Bharati, and also Ms Irani’s fiefdom, the I& B ministry.

Ms Irani is right about the quality of DD’s output, but she doesn’t question it over the autonomy of its content. ( It can be no one’s case that PB even tries to walk the same path as the BBC, the original public broadcaste­r that gets budgetary support from the British government). In all likelihood, she might be happier if PB followed her instructio­ns unquestion­ingly and became a slick propaganda instrument of the government instead

of being a shabby one.

The I& B ministry had been set up after Independen­ce to publicise the government’s developmen­t activities — the efforts of a newly- independen­t India with deep illiteracy levels to carry its message to the farthest corners ( with the help of All India Radio primarily) of the steps being taken to promote agricultur­e, industry, the handicraft­s, health, education, and the fundamenta­l notions about the scientific temper and secular values in a complex and diverse society.

Perhaps some of these expectatio­ns may have been met in the early years. But over time, DD has unabashedl­y dished out government­al propaganda, coupled with low- grade entertainm­ent. Along with the Publicatio­ns Division and Press Informatio­n Bureau, it was run by the I& B ministry — until the PB Act came along — at considerab­le expense. In the age of the Internet, all this parapherna­lia is pretty meaningles­s. Why not wind it all up and save the taxpayers’ money?

In her counter- blast, delivered at a broadcaste­rs’ meet on Monday, Ms Irani questioned the quality of DD’s content and wondered why it was worth the 2,500 crores the public broadcaste­r received from ‘ honest taxpayers’

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