ROYAL ENFIELD TO FORAY INTO ARGENTINA

New Delhi: Bike maker Royal Enfield on Tuesday said it has forayed into Argentina market, the second biggest motorcycle market in Latin America. The company has launched its first flagship store in Buenos Aires commencing full operation, including after sales, spares and service. Royal Enfield has appointed Grupo Simpa as its official dealer- partner for Argentina and it will look after all market development and support activities such as marketing and after- sales, for the brand in the country, the company said in a statement. “The flagship store in Buenos Aires fit right into our cityfocused global expansion approach. People here are looking for fun, evocative, leisure motorcycling options that are practical for cityriding as well,” Royal Enfield President Rudratej ( Rudy) Singh said. It already has presence in Brazil and Colombia.