The Asian Age

Dog lovers can now rent a pet to help de- stress

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New Delhi: Dog lovers can rent a canine for few hours or even a day in metro cities from September with a new venture set to open around 100 outlets over the next 12 months. Jaipur- based dog behaviouri­st Viren Sharma is planning to open around 100 ' MAD' ( Mad About Dogs) centres across India which, besides renting exquisite pooches, will have facilities such as salon, spa, hotel, training institute, medical provisions and behavioura­l correction institute. Also, one will be able to spend a dog- day- out in cities including Delhi, Mumbai and Bengaluru. Some of these facilities are already being provided in the Pink City. “Initially we will start the work of opening these centres in major metros and the renting facility would start latest by second quarter of this fiscal,” Sharma said. The concept, which is extremely popular in the western countries, is aimed at relieving people of their work- life stress. Sharma said, nowadays, due to busy schedule, people who are fond of dogs are unable to adopt them full time, as lack of attention and time impacts the health and life of human's mostfriend­ly animal. The dogs available on rent will include stray ones rescued and will be specially trained by handlers in a manner that they don't mean harm to anyone. The centres will be a retail chain of stores, a one- stop solution related to dogs, right from adoption and renting to buying, selling and grooming, among others. Sharma said people going out of town can also drop their dogs in these centres for as many hours or days as may be pertinent. Further, a first- of- its- kind canine behavioura­l institute will also be incorporat­ed by October this year in Jaipur by Sharma, with support of faculty from abroad. To be called as Internatio­nal Institute of Canine Management ( IICM), it will impart profession­al knowledge to those wanting be a dog expert. “Dog was never a field of study to pursue, but now it will be,” says Sharma. The institute will have specialist­s for dog grooming, dog behaviour, dog training and dog breeds. — ANI

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