The Asian Age

BCCI is all set for 1st ever e- auction

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New Delhi, April 2: Six companies, including conglomera­tes such as Star, Sony, and Jio along with digital majors Facebook and Google, will bid for media rights for India’s bilateral cricket series at home as the BCCI is set to conduct its first ever e- auctionon Tuesday in Mumbai. The bidding process will be a marked departure from BCCI’s convention­al closed bid auction model ( sealed envelope process) after the Committee of Administra­tors felt that the online bidding is far more transparen­t method for competitiv­e price discovery.

The media rights will be for a period of five years from April 2018 to March 2023. The BCCI is selling media rights for three specific categories — i) the global TV rights plus Rest of World ( ROW) digitals rights package, ii) Indian sub- continent digital rights package and iii) global consolidat­ed rights package.

For 2018- 19 season, the per- match value for the global TV and ROW digital rights is ` 35 crore, ` 8 crore for Indian sub- continent while ` 43 crore will be the starting bid for the Global Consolidat­ed Rights. From the period between 20192023, the per match value package is ` 33 crore, ` 7 crore for Indian sub- continent and ` 40 crore for the global consolidat­ed rights.

India are expected to play 22 Tests, 42 ODIs and 38 Twenty20 Internatio­nals at home in the next five- year cycle. Star, Sony and Jio are expected to compete hard for the TV broadcast rights along with Yupp TV while Facebook and Google will be battle for the Digital Rights Package.

With Star, Sony and Jio also expanding their presence in the digital market, it won’t be surprising if there are big bids for the global consolidat­ed rights package.

The bidding process will be a marked departure from BCCI’s convention­al closed bid auction model ( sealed envelope process) after the Committee of Administra­tors felt that the online bidding is far more transparen­t method for competitiv­e price discovery

 ?? — PTI ?? M. S. Dhoni receives the Padma Bhushan award from President Ram Nath Kovind on Monday.
— PTI M. S. Dhoni receives the Padma Bhushan award from President Ram Nath Kovind on Monday.

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