The Asian Age

Samsung’s new 16MP camera sensor is ‘ plug and play’ ready

- AGE CORRESPOND­ENT AGE CORRESPOND­ENT

Samsung Electronic­s, a leader in advanced semiconduc­tor technology, introduced a new 16MP ISOCELL Slim 3P9 image sensor along with a Plug and Play solution, a pre- optimised turnkey camera module made up of an ISOCELL image sensor and preferred partner components to help expedite time- to- market.

“Samsung’s ISOCELL image sensors take advantage of various technologi­es to deliver innovative imaging experience­s in mobile devices,” said

Ben K. Hur, vice president of System LSI marketing at Samsung Electronic­s. “The ISOCELL Plug and Play solution will help reduce time- to- market for set makers and offer a qualityass­ured camera solution to end- users.”

The Samsung ISOCELL Slim 3P9 is a 1.0μm 16MP image sensor with Tetracell technology that allows bright and vivid pictures in today’s sleekly designed smartphone­s. With Tetracell, a technology that merges four neighborin­g pixels, the 3P9 can function as a 2.0μm image sensor for front- facing cameras that can take brighter pictures in low- lit environmen­ts.

For faster auto- focusing, the 3P9 adopted an advanced phase detection auto- focus ( PDAF) with doubled auto- focus agent density than that of

convention­al PDAF sensors. In addition, the sensor significan­tly stabilises pictures and videos taken while in motion with a gyro- synchroniz­er that syncs frame exposure time from the sensor with movement data from the device’s gyroscope. Once the data is synced, the mobile processor can simply adjust the frames based on movement rather than rigorously analysing each frame to detect and compensate for angular movement.

For easier camera optimisati­on while accelerati­ng time- to- market, Samsung also offers an ISOCELL Plug and Play solution for the 3P9 in a rear camera module. Optimising a camera module, made up of parts from different providers, with the mobile processor can be an arduous and lengthy task for smartphone makers. Samsung’s ISOCELL Plug and Play solution simplifies the process by offering a t u r nkey ISOCELL s e n s o r m o d u l e tuned for V a l u e d C a m e r a eXperience ( VC X ) - g r a d e image quality, along with other components, including lenses and actuators from preferred partners.

Since the optimisati­on and reliabilit­y tests are done beforehand at the module- level rather than on the sensor alone, manufactur­ers can simply plug the camera module onto their device, saving up to four months of developmen­t time.

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