Delhi to get brand makeover by social media agency

◗ The plan is to hire the agency by September and the work will to brand Delhi as a tourist friendly destination on social networking sites

With an aim to project Delhi as a tourist friendly destination on social networking sites, the Delhi government’s tourism department has decided to hire a social media agency.

The decision is part of a plan under which it will undertake several initiatives to promote tourism.

An official said Delhi has several tourist destinations, which include monuments, markets, temples, among others, but there is a need to promote the capital on social networking sites such as Facebook, Instagram, YouTube, and Twitter through which millions of people can be reached.

The plan is to hire the agency by September and the work will be to brand Delhi as a tourist friendly destination on social networking sites. “The agency will make plans and execute them for branding Delhi,” the official said.

When the AAP came to power, it had invited “innovative” ideas from senior bureaucrats, who have travelled to foreign countries, to make Delhi a global tourist destination and increase the time tourists stay in the city by giving them more options to explore the heritage city.

According to the official, governments of MP, Gujarat, Rajasthan and others are also “very active” on social media sites to promote tourism in their respective states.

As part of the plan, the Delhi government will also produce five short videos and six radio jingles to promote tourism as Delhi is also known as heritage city.