The Asian Age

‘ I am living my dream’

INDIAN MOVIE ACTOR SUSHANT SINGH RAJPUT HAS RECENTLY MADE HIS ENTREPRENE­URIAL DEBUT. HE TALKS ABOUT HIS NEW VENTURE, HIS APPROACH TO PRODUCTIVI­TY AND HIS DREAMS OF BEING AN ASTRONAUT

- KAVI BHANDARI

Actor Sushant Singh Rajput is talented, popular and among the A- list stars in the industry, and he has also managed to avoid the trappings of stardom and keep alive his interest in areas outside the world of cinema. The star has now turned entreprene­ur and is enjoying this new first in his life.

“It feels great to be an entreprene­ur, and since I come from an engineerin­g background, exponentia­l technologi­es have always been of keen interest to me. Hence it was about time that I launched my own venture,” says Sushant.

Sushant’s venture Innsaei ( an ancient Icelandic word for intuition), in partnershi­p with serial entreprene­ur Varun Mathur, aims to focus on content and communicat­ion, health and holistic wellness, education and learning and business incubation.

“We chose the word Innsaei since we aim to make the society more aware of what will happen in the future with the di sr uption of emerging technologi­es, and the kind of right decisions they need to make,” says Sushant, elaboratin­g on the venture,

“Rapid technologi­cal innovation­s are increasing­ly disrupting socio- cultural and economic structures and this will impact areas like education, employment, entertainm­ent and health. This is the right time to create innovative solutions that will allow people to be better prepared for these disruption­s. Our aim is to tap into the growing intellectu­al property market.” He enjoys the challenge of a role that isn’t easy for him to sink his teeth into, and he loves walking the road less travelled. “I try to take up projects that challenge me, and need me to work to prepare for the role. Acting is not only my work, but also living my childhood dreams. I am working on a project which allows me to go and train in NASA, so my dream of being an astronaut is achieved,” he says.

Composed, grounded and level headed, Sus h ant Singh Rajput says he lives in the moment and does not set goals for himself. “I don’t set goals for myself at all, it’s a very counter- intuitive thing. I believe that the more you are present in certain scenarios the more productive you become. Hence, I will always be productive in whatever I do at any given moment,” he signs off.

It feels great to be an entreprene­ur, since I come from an engineerin­g background, technologi­es have always been of interest to me I don’t set goals for myself at all, it's a very counter- intuitive thing. I believe that the more you are present in certain scenarios the more productive you become SUSHANT SINGH RAJPUT, Actor

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