Athawale unveils ‘ SocioRich’ to connect NGOs with corporates

New Delhi: “SocioRich”, the first- ever social media platform to connect individuals and corporates with NGOs that will help raise more support, awareness and funds for the social causes, was launched by minister of state for social justice and empowerment Ramdas Athawale in New Delhi on Thursday. “SocioRich is the first innovative social media platform that will motivate every citizen to do good deeds and empower themselves socially. Through SocioRich, one can post his or someone else’s good deeds,” SocioRich founder Kamal Kant Jain said. SocioRich will offer the change agents the best opportunity to showcase their deeds and reach out to a vast number of people. “It also offers an effective parameter to measure the relevance of their services by introducing Social Currency Coins which are earned through appreciation of the services offered,” he said. Mr Athawale said: “Often the beneficiaries do not have a dedicated social platform to express their gratitude to the change agents — the individual or the organisation that has changed their lives. Now you can visit www. sociorich. com and register to begin the journey. SocioRich is the first innovative social media platform that will motivate every citizen to do good deeds and empower themselves socially. Through SocioRich one can post his or someone else’s good deeds, on which other peers will give you Equacredit, a digital social currency provided to all the users by the portal. This currency when donated to other users on the platform, such currency becomes their SocioCredit. These earned Sociocredits will become your non- transferable social currency which will indicate your social status. SocioRich will become a parameter to judge your selfless social contribution towards society. SocioRich acts as an effective interface between the social service providers and the beneficiaries; between different groups working for the same goal; and most important, between the do- gooders and the society. Unlike other social platforms, whose prime focus is on connectivity and entertainment, SocioRich recognises the good deeds of common man and encourages others to follow their path. Through the process SocioRich helps in elevating one’s status of social awareness.