The Asian Age

Florida town to change its name temporaril­y

-

Orlando: Mayo, Florida is holding the mayo, at least for a few days. The mayor of this tiny town of less than 1,500 residents, located where Florida’s Panhandle morphs into a peninsula, is announcing Saturday that the city is switching its name to Miracle Whip. But it’s a joke. The name change started as a secret, tongue- in- cheek marketing proposal for the Kraft Heinz-owned mayonnaise-alternativ­e. Videograph­ers for Miracle Whip on Saturday wanted to capture the shock of residents when they hear that the name of their town is being changed to a corporate brand. Representa­tives of the condiment planned to spend the next few days filming their jocular efforts to get residents to remove mayonnaise from their homes.

The town’s elected officials say they will let residents in on the joke after a few days, but not before street signs and the name on the water tower have been switched out. The town located halfway between Tallahasse­e and Gainesvill­e is getting between $ 15,000 and $ 25,000 for the name change, and the money will be used for city beautifica­tion measures.

“We aren’t going to be boring Mayo anymore. We are going to be Miracle Whip!” Ann Murphy said. “I definitely think this will put us on the map.”

The town is getting is getting between $ 15,000 and $ 25,000 for the name change, and the money will be used for city beautifica­tion

 ?? — AFP ?? Darius Rucker performs at the FivePoint Amphitheat­re on Friday in Irvine, California.
— AFP Darius Rucker performs at the FivePoint Amphitheat­re on Friday in Irvine, California.
 ??  ??

Newspapers in English

Newspapers from India