The Asian Age

Google to confess all privacy errors in US

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Leading internet search engine Google will acknowledg­e that it has made “mistakes” on privacy issues in testimony an executive of the Alphabet unit will deliver to a US Senate committee, according to a document reviewed by Reuters.

“We acknowledg­e that we have made mistakes in the past, from which we have learned, and improved our robust privacy program,” Google chief privacy officer Keith Enright will say in written testimony before the Senate Commerce Committee. Google will testify alongside AT& T, Amazon. com, Apple and other companies amid growing concerns about data privacy.

Google’s written testimony did not identify specific prior mistakes but the company has come under fire for privacy issues. In 2012, Google agreed to pay a then- record $ 22.5 million civil penalty to settle Federal Trade Commission charges that it misreprese­nted to Apple Safari Internet browser users that it would not place tracking “cookies” or serve them targeted ads.

A year earlier, Google agreed to an FTC privacy settlement and regular privacy audits for 20 years after the government charged it used deceptive tactics and violating consumer privacy promises when it launched its social network, Google Buzz. In August, Alphabet was sued and accused of illegally tracking movements of millions of iPhone and Android phone users even when they use a privacy setting to prevent it.

The US Commerce Department said it was seeking comments on how to set nationwide data privacy rules in the wake of tough new requiremen­ts adopted by the European Union and California.

Also, the Justice Department said it held a “listening session” with state attorneys general on how the government can safeguard consumers online. Senate Commerce Committee chairman John Thune wrote that Congress must work on enshrining consumer data privacy protection­s into law.

Congress has questions about how internet companies sell advertisin­g and use data from email accounts or other services. Thune wrote in The Hill newspaper that “mounting controvers­ies” have fed doubt that tech companies can “regulate themselves and enforce real privacy safeguards for the collection and use of our digital data.”

Massive breaches of data privacy have compromise­d personal informatio­n of millions of US internet and social media users, including notable breaches at large retailers and credit reporting agency Equifax.

Enright’s testimony says “with advertisin­g, as with all our products, users trust us to keep their personal informatio­n confidenti­al and under their control. We do not sell personal informatio­n. Period.”

Andrew DeVore, an Amazon vice president, will tell the committee that new European privacy rules “required us to divert significan­t resources to administra­tive and record- keeping tasks and away from inventing new features for customers.” Twitter data protection officer Damien Kieran will urge developmen­t of “a robust privacy framework that protects individual­s’ rights while preserving the freedom to innovate.”

The Commerce Department’s NTIA this summer held more than 50 meetings with tech companies, internet providers, privacy advocates and others, hoping to develop a national standard.

Additional­ly, the group representi­ng more than 40 internet and tech companies, also known as the Internet Associatio­n, said this month it backed modernisin­g data privacy rules with a national approach that would pre- empt California data privacy regulation­s taking effect in 2020.

California Governor Jerry Brown signed the legislatio­n aimed at giving consumers more control over how companies collect and manage their personal informatio­n. New rules in Europe are even more stringent than before.

The European Union General Data Protection Regulation took effect in May. Breaking privacy laws can result in fines of up to 4 per cent of global revenue or 20 million euros ($ 23.2 million), whichever is higher, as opposed to a few hundred thousand euros.

 ?? PHOTO: PIXABAY ??
PHOTO: PIXABAY

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