GLOBAL MUSIC DEMANDS MET BY YOUTUBE

Video as a whole accounted for 52 per cent of the time we spent streaming music, posing challenges to such subscription services as Spotify and SoundCloud.

But while Spotify’s estimated annual revenue per user was $ 20 ( 17.5 euros), YouTube’s was less than a dollar.

The London- based IFPI issued a broader overview in April that found digital sales for the first time making up the majority of global revenues thanks to streaming.

The report published on Tuesday looked into where and when we listen to music.

It found that three in four people globally use smartphones, with the rate among 16 to 24 year olds reaching 94 percent.

The highest levels were recorded in India, where 96 per cent of consumers used smartphones for music, including 99 per cent of young adults.

But music does not end when we put away our phones, with 86 per cent globally also listening to radio.

Copyright infringement was still a big issue, with unlicensed music accounting for 38 percent of what was consumed around the world. The report noted that 96 per cent of consumers in China and 96 per cent in India listen to licensed music.

Overall, the average consumer spent 2.5 hours a day listening to music, with the largest share of it consumed while driving, the industry report said. — PTI