The Asian Age

Sara beats Taimur in paparazzi game

According to sources, Sara’s promotiona­l activities for Kedarnath and Simmba drasticall­y changed the statistics in her favour

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Taimur Ali Khan was the bigger star, both for the media as well as the paparazzi who loved to cover everything he did, from his first walk to his first wave.

But it now appears that the little boy's popularity has taken a beating by his half- sister Sara Ali Khan.

Sara made her debut last year with Kedarnath and received positive reviews. This was followed by a massively successful film Simmba. Together this led to her being covered fanaticall­y in fanzines as well as on social media.

Score Trend India, a US- based company, evaluated the two on the charts and as per the statistics, Sara Ali Khan has scored more numbers than her baby brother Taimur. Sara scored 100 points in digital news, newspaper and viral news. Baby Taimur scored merely 4 per cent in digital news, 12 per cent in newspaper coverage and 42 per cent in viral news.

“Sara's promotions for her debut film Kedarnath followed by blockbuste­r Simmba drasticall­y changed the statistics in her favour. It is to be noticed that Taimur has a strong hold on viral news and in near future, the toddler might set a tough fight for his sister,” says Ashwini Kaul, co- founder of US- based tech Score Trends India.

The data has been collected from over 600 news sources across 14 languages in India, including Facebook, Twitter, print publicatio­ns, viral news on social media, broadcast and digital platforms. Various sophistica­ted algorithms are used to process this massive amount of data and arrive at the scores and rankings of celebritie­s.

— Sanskriti Media

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