A tweet for your trade

A new guidebook published by Twitter shows brands and marketers how to ace the platform by using it for great brandrelated advertising and content. We take a peek inside the pages.

Twitter has been always used for multiple purposes like spreading messages, expressing opinions, building debates and so on. What has been the latest trend on Twitter, however, are marketing and brand promotions in unique and interesting ways. As a result, Twitter decided to come up with a ‘playbook’ for branding.

Be it using a meme format or as a joke, digital advertising has been used in various ways to gain clout. No matter how organic it looks, brands mostly use a lot of paid content to push their image forward. Since the competition in the market is terrific with a lot of targeting tools and ever changing trends, this guide can be one’s key to success.

The content of the book is aimed at marketers, social media and community managers, and agencies that live and breathe this world every day. To help one ace the tricky world of social media, debunk industry myths, and help one guide their clients towards finding Twitter success. The biggest strength of advertising on Twitter is its real-time nature. Users come to Twitter to see what’s happening in the moment, to get an immediate overview. This is how brands target their audience. The book is filled with expert comments and simple engagement tips. Hacks on the timing of posts, using visuals and gifs to make engaging content are present.

The obscure but useful world of Twitter marketing might just become your cup of tea too now. — IB

The guide helps one ace the tricky world of social media, debunk industry myths, and find Twitter success