The Asian Age

McDonald’s ousts president Easterbroo­k over consensual relationsh­ip with employee

Company says he violated policy and demonstrat­ed poor judgment in a recent incident

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New York, Nov. 4: McDonald’s announced on Monday that its president and CEO Steve Easterbroo­k was forced out after showing “poor judgment” by engaging in a “consensual relationsh­ip” with an employee. He was replaced by Chris Kempczinsk­i, the president of McDonald’s USA. Kempczinsk­i was also elected to the board of directors. “Easterbroo­k has separated from the company following the board’s determinat­ion that he violated company policy and demonstrat­ed poor judgment involving a recent consensual relationsh­ip with an employee,” the company said in a statement.

“The company confirms that this leadership transition is unrelated to the company’s operationa­l or financial performanc­e.”

In an email to McDonald’s employees, Easterbroo­k said his relationsh­ip was “a mistake” that violated company policy.

“Given the values of the company, I agree with the

In an email to McDonald’s employees, Easterbroo­k said his relationsh­ip was ‘a mistake’ that violated company policy and that he was moving on.

board that it is time for me to move on,” the email said.

Joe Erlinger, president of internatio­nal operated markets, will take over as head of McDonald’s USA, the company said.

In its most recent earnings report, on October 22, McDonald’s said profits dipped 1.8 percent in the third quarter from the year-ago period to $1.6 billion.

Revenues at the company, which has 38,000 restaurant­s in more than 100 countries, edged up 1.1 percent to $5.4 billion.

The fast-food giant notched a healthy 5.9 percent increase in global comparable sales, including a solid rise in the United States.

But profits were pressured by increased spending on technology and research and developmen­t.

McDonald’s has invested heavily in home delivery and mobile pay initiative­s in recent years, and in 2019 has unveiled a number of acquisitio­ns to boost its drive-through operation.

Kempczinsk­i told The Wall Street Journal that he plans to continue the focus on technology.

“There isn’t going to be some radical, strategic shift. The plan is working,” he said. Easterbroo­k had served as chief executive since 2015. Under his leadership, McDonald’s share price doubled, but he was unable to stop a decline in sales.

Like other fast food chains, McDonald’s is facing headwinds as consumers seek out healthier dining options.

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Steve Easterbroo­k

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