The Asian Age

Meet the Presidents

WE GOT HOLD OF MADHU JAIN AND IN A FREEWHEELI­NG CHAT, SHE SPOKE ABOUT THE EXPERIENCE OF MEETING THE US PRESIDENT AND HOW ECO-FRIENDLY TEXTILES ARE THE NEED OF THE HOUR.

- RADHIKA VASHISHT

It was an evening that Madhu Jain, India’s foremost crafts revivalist and textile conservati­onist, will always remember. Madhu was among the handpicked 90 invitees to the exclusive sit-down state banquet hosted at Rashtrapat­i Bhavan by President Ram Nath Kovind and his wife in honour of US President Donald Trump and First Lady Melania Trump.

Not least because this turned out to be the perfect platform for Jain to hold forth with both the US President and First Lady Melania Trump about her path-breaking textile; Bamboo-Silk Ikat which is the first 100% biodegrada­ble textile of its kind in the world. A textile that has won her several awards, including the prestigiou­s Nari Shakti Puraskar 2017.

During the pre-dinner introducti­on with President Trump, Jain discussed her label’s focus on environmen­tallyfrien­dly fashion, to which the President responded positively, stating he hoped to see her sustainabl­e textiles in America very soon and wished her every possible success.

Speaking to Madhu, she expresses that she was nervous when she met President Trump. she adds, “Even though the interactio­n was quite fleeting, as someone representi­ng the Indian crafts space, I was determined to talk about my passion. I am a staunch believer in the overwhelmi­ng need for ecofriendl­y textiles and I spoke to him about that.”

“I noticed that he’s attentive to detail. It couldn’t have been easy to interact in quick succession with the invitees—all of whom were representa­tives of their particular profession—but I could see that he was absorbing everything,” Madhu further adds.

On asking what were her thoughts when the US President responded positively on Bamboo-Silk Ikat, she replies, “To be honest, I wasn’t really seeking ratificati­on for the formidable talent that is present in the Indian crafts and textiles sector. But any positive response is welcome!”

Madhu’s strong environmen­tal concerns led her to experiment with fibres that leave the smallest carbon footprint, right from sourcing to production. Bamboo yarn ticked all the right boxes!

“I am already doing further research on what other blends work best with bamboo yarn. I am also going to incorporat­e non-violent (ahimsa) Eri silk,” she shares.

“With global warming becoming a pressing issue, we must recognise the irresponsi­bility in not taking human and environmen­tal impact into considerat­ion in any production process, including the world of textiles and fashion. Which is why ecological­ly responsibl­e textiles are the need of the hour,” she concludes.

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President Ram Nath Kovind, Us President Donald Trump with Madhu Jain
Madhu Jain President Ram Nath Kovind, Us President Donald Trump with Madhu Jain

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