Fair & Lovely makes way for Glow & Lovely

Hindustan Unilever has announced that its flagship skin care brand Fair & Lovely will be rebranded as 'Glow & Lovely' and the men's range will be renamed 'Glow & Handsome'.

"HUL today announced the next step in the evolution of its skin care portfolio to a more inclusive vision of positive beauty, and introduces Glow & Lovely, the new name for the Fair & Lovely brand. Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition. The Men's range of Fair & Lovely will be called 'Glow & Handsome'," the company said in a release.

However, the rebranding has not gone down well with its competitor, Emami, which raised objections to the name for the men's range.

"We are shocked to learn of HUL's decision…We have already launched a week back our brand 'Emami Glow & Handsome' digitally and a necessary application has already been made to the relevant authorities," the spokesperson for Emami said.

Emami would be exploring legal options in the matter.

HUL had announced its decision to rebrand 'Fair & Lovely' by removing 'Fair' in response to the global campaign 'Black Lives Matter'.