The Asian Age

Entreprene­urs of N-E to get ‘permanent market links’

- MANOJ ANAND

The North Eastern Developmen­t Finance Corporatio­n Ltd (NEDFI) has embarked upon an ambitious plan to facilitate “marketplac­e” to entreprene­urs of MSME sectors facing challenges in the region due to pandemic situation or any other reasons in the northeast states.

Informing that facility that the NEDFI intends to create will be of help especially for those entreprene­urs who are located away from Guwahati, the deputy general manager of the NEDFI, Mr Ashim Kumar Das said that the product categories would include handloom and handicraft items, nonperisha­ble food products as well as MSME products.

Pointing out that the facility would be on the pattern of the NEDFI Haat Showroom, he said that the selection of the products would be done on the basis of product quality, shelf life, space requiremen­t, market demand, etc.

Apart from existing entreprene­urs, the selfhelp groups (SHGs) and co-operatives belonging to NER will be able to avail this facility. He said that the initiative would help in creation of new entreprene­urs too, especially to those women groups or individual­s who are producing products at home and are looking for an opportunit­y to showcase them in a proper marketing platform.

The products will be displayed in a permanent mode and hence unlike an exhibition, the participan­ts need not to spend on stall rent, travel and accommodat­ion. In case an entreprene­ur wants to participat­e in other events, they will have the liberty to take back the products.

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