The Asian Age

Vivo pullout no big deal: Dada

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Delhi, Aug. 9: India’s cricket chief Sourav Ganguly says the Indian Premier League’s decision to suspend a lucrative contract with its main sponsor, the Chinese phone maker Vivo, following a deadly border clash between the two nations is “just a blip”.

The IPL last week suspended the agreement with Vivo, which signed a five-year contract in 2017 worth more than $330 million to sponsor the world’s richest cricket tourney.

“I wouldn’t call it a financial crisis. It is just a little bit of a blip,” said Ganguly, the head of the Board of Control for Cricket in India (BCCI).

“BCCI, it’s a very strong foundation — the game, the players, the administra­tors in the past have made this game so strong that BCCI is able to handle all these blips,” he said at an online conference on Saturday.

“You keep your other options open. It is like Plan A and Plan B,” the

BCCI president added.

The 2020 IPL tournament is due to start in the United Arab Emirates next month.

Vivo said the decision was mutually agreed.

The IPL and BCCI have tie-ups with companies including Paytm, Swiggy, Dream11 and Byju, which all have Chinese investment.

According to reports, the BCCI was in talks with Indian companies over sponsorshi­p deals but was expected to make less than the $60 million it would have received from Vivo.

Each of the eight IPL teams stands to lose nearly $4 million from the lost sponsorshi­p, a team said

The star-studded IPL Twenty20 league is a huge revenue earner for BCCI and is estimated to generate more than $11 billion for the Indian economy.

The tournament normally starts in March, but was repeatedly postponed this year because of the pandemic.

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