The Asian Age

Clueless Harley Davidson exits Indian market

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Mumbai, Sept. 24: Harley Davidson Inc. is pulling out of India, another major setback to Prime Minister Narendra Modi’s efforts to lure or retain foreign manufactur­ers in the midst of the nation’s worst economic downturn in decades.

The motorcycle manufactur­er will discontinu­e sales and manufactur­ing operations in India as part of broader additional cutbacks announced to employees on Thursday, according to a regulatory filing. Harley said it will dismiss another roughly 70 employees as part of its exit from the country and that its latest moves will boost restructur­ing expenses this year to about $ 169 million.

Harley’s decision comes weeks after Toyota Motor Corp. said it won’t expand further in India due to the country’s high tax regime. General Motors Co. pulled out of the country in 2017 while Ford Motor Co. agreed last year to move most of its assets into a joint venture with Mahindra & Mahindra Ltd. after struggling for more than two decades to get traction in the market.

US President Donald Trump has often complained about the country’s high tariffs, at times

HARLEY’S DECISION comes weeks after Toyota said it won’t expand further in India due to the country’s high tax regime. General Motors Co. pulled out of the country in 2017 while Ford Motor moved most of its assets into a joint venture with M& M

specifical­ly mentioning the levies placed on Harley bikes.

The Modi government has been trying to reverse the trend with a plan to offer $ 23 billion of incentives to attract firms to set up manufactur­ing, people familiar with the matter said this month, including production- linked breaks for automakers. The programme is being spearheade­d by the country’s policy planning body and is similar to a scheme implemente­d earlier this year aimed at drawing businesses away from China.

Harley recorded its first quarterly loss in more than a decade for the three months ended in June and has been cutting hundreds of jobs under Jochen Zeitz, who took over as chief executive officer in May.

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