The future is trashion
POCKET-FRIENDLY SUSTAINABILITY
“Unfortunately, right now, being sustainable isn’t fully accessible to the general public. Sustainable packaging and green development as a whole have a running problem of being more a more expensive proposition. Hopefully, as the scales shift, and the demand for ethical production increases, the cost-to-supply imbalance will also decrease.” — DISHA PAI, designer, Phirki
“Streetwear has really gained major momentum in the past few years and that in turn has created an interest in vintage/pre-loved clothing! I think young India is an audience that is looking to purchase versatile separates that they can re-use and repurpose to create looks that help them emote their moods.” — KUNAL RAWAL, designer
“The textiles we wear are made from precious natural resources which makes a massive environmental impact. The majority of our clothes are made of plasticbased materials, which shed microfibres into waterways and endanger human health and the ecosystems.” — JAYATI GOENKA, designer
The biggest designing challenge is to make a product “lust-worthy”, says Pallavi. “This is a combination of how the product makes you feel and what you have to shell out to own it. While trashion comes with the benefit of making the consumer feel like he/she is contributing positively, it also needs to be affordable and practical.”
Like high fashion, trashion has its own trends. Kunal, who has been in the industry for 13 years and has a consistent celebrity following, feels recyclable clothes and accessories are already mainstream! “Streetwear has really gained major momentum in the past few years and that in turn has created an interest in vintage/preloved clothing! I think young India is an audience that is looking to purchase versatile separates that they can re-use and repurpose to create looks that help them emote their moods,” says Kunal.
“Garments that are made from discarded clothing is very relevant now, mostly because they incorporate core principals of sustainability and elongate the life-span of clothing. Fabric waste has immense potential if utilized properly and can open up a whole new realm of garment production,” says designer Disha Pai of sustainable fashion house Phirki. “As sustainability becomes more accessible to people, we'll slowly see a shift into it becoming more of a focal point in the mainstream market,” she adds.
“A huge struggle is costing. Unfortunately, right now, being sustainable isn't fully accessible to the general public. Sustainable packaging and green development as a whole have a running problem of being more a more expensive proposition. Hopefully, as the scales shift, and the demand for ethical production increases, the cost-to-supply imbalance will also decrease,” says Disha.