With brands like Casablanca and Rio un­der its belt, Good Drop has es­tab­lished it­self as a qual­ity pro­ducer of sparkling wines

The Financial Express - - CORPORATES -

the sparkling wine ex­pert of In­dia, but re­alised that a still wine port­fo­lio is nec­es­sary to re­cover over­heads.

"I had po­si­tioned Good Drop as a spe­cial­ist sparkling wine pro­ducer and never se­ri­ously in­tended to make still wines. But I re­alised that in or­der to re­cover high sales and mar­ket­ing over­heads one­musthavealarg­er­port­fo­lio. So when I heard that Good Earth brand was avail­able, I ap­proached Girish Mha­tre and pur­chased the brand. Good Earth still has a very high brand re­call and I re­alised that since Mha­tre has al­ready spent a lot of time on these brands, it would be eas­ier mar­ket­ing these," he told FE.

With brands like Casablan­caandRioinits­belt, Good Drop has es­tab­lished it­self as a qual­ity pro­ducer of sparkling wines with ac­co­lades such as the In­dian Wine Con­sumer's Choice Awards, 2015. With the ac­qui­si­tion of Good Earth wines, Good Drop en­ters a guild of wine pro­duc­ers that pro­duces a com­plete range of wines. The wines are made at their win­ery at Vinchur Wine Park in Nashik.

Good Earth was formed with the aim to pro­duce wine in the pre­mium seg­ment fo­cus­ing Blanca.

Ear­lier, Sula and Zampa dom­i­nated the sparkling wine mar­ket. Now, there are at least four new play­ers: Chan­don, Fratelli, York and Good Drop.Ac­cord­ing to In­ter­na­tional Wine & Spirit Re­search(IWSR),the­mar­ket­for sparkling wines in In­dia is grow­ing off a very small base of 4% of the to­tal mar­ket. Winecon­sump­tion­inIn­di­ais likely to in­crease to 2.1 mil­lion cases by 2017, 73% higher than the 1.21 mil­lion cases in 2013, said a sur­vey by Vin­expo.

The fo­cus at Good Drop still re­mains on sparkling wines. The vol­ume of sparkling wines has grown three times, thanks to the en­try of Chan­don in the In­dian mar­ket, he says.

His win­ery has a ca­pac­ity of 5.5 lakh litres with the ca­pac­ity to ex­pand to 15 lakh litres. From a turnover of Rs 4.5 crore in March 2015, Good Drop is look­ing at tripling rev­enues in a year. Yet another new sparkling brand is on way. Rio sells 3000 cases a month and con­tin­ues to be the main bread earner, Good Drop Cel­lar is eye­ing a re­spectable po­si­tion in the main­stream In­dian wine in­dus­try and a key po­si­tion in the sparkling seg­ment.

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