Nissan launches redi-Go at R2.38L

Chennai, June 7: Nissan India is pitching not only against market leaders such as Maruti and Hyundai in the entry level car segment but also against its own alliance partner in India - Renault, by launching 'redi-Go' at an aggressivepricetagof R2.38 lakh as against competitors' price points vary from of R2.50 lakh to little over R4.42 lakh.

Bookings for redi-Go will open from June 9 onwards. Armed with over 1.50 lakh app downloadssinceitsannouncement sometime ago, the company has not only gone for third shift but has also announced six day a week production,expectingasimilaror even better response to rediGo on the lines that of Renault Kwid, which has an outstandingorderbookof 120,000units.

Both the partners have produced their respective entry level models using CMF-A platform. redi-Go is priced in the range between R2,38,862 and R3,34,229 and comes with5colors,5variantswith 5 different customisation packages. In an interactive session

Chennai, Guillaume in Sicard, president, Nissan India operations, said: “We are bullishonthelatestproductredi-Go, which enters the segment which accounts for 25% of the total passenger vehicles market in India. With 98% localisation, redi-Go is 32% cheaper than its competitors in terms of cost of ownership and has many firsts in its features.”

“Though we failed to capitalise on the brand equity as well as sales with the earlier two cars under Datsun - Datsun Go and Go+ , however, we strongly believe redi-Go will giveusenoughammunitionto fire at the entry level car segment in India. With this product,wewouldachieve5%market share by 2020 from 2% now,” Sicard pointed out.

Guillaume Sicard, president, Nissan India operations, during the launch of Datsun redi-Go in Mumbai on Tuesday