Nike’s ‘Lingerie’ Wimbledon dress leaves players fuming

London, July 1: Wimbledon stars have joined forces to slam the controversial dress causing a stir among female players shocked by its revealing ‘baby doll’ style.

Kit manufacturers Nike have been keen to push their ‘Premier Slam’ dress during the grass-court Grand Slam, but the outfit has been deemed too skimpy by the likes of former Wimbledon finalist Sabine Lisicki.

Concerned that the dress shows too much flesh when it flies up above the waistline, several players with Nike contracts reportedly asked for the kit to be altered ahead of Wimbledon.

Although Wimbledon has a notoriously strict attitude to players’ dress, All England Club officials passed the design because it complies with their all-white kit rules.

However, the players themselves are less impressed with the ‘baby doll’ outfit.

Lisicki, the 2013 Wimbledon runner-up, made it clear it was too risqué for her taste after opting not to wear it during the German’s first round win over Shelby Rogers.

“Yes I did (try the dress). I didn’t feel comfortable showing that much (flesh),” she said.

Describing why she chose to wear a more restrained skirt and vest top, the 26year-old added: “I felt comfortable in it. For me, the most important thing is to feel comfortable and not to think about anything, and with this I feel great.

“I like it. I think it looks good. It’s classic. So that’s why I picked that one.”

Even defending Wimbledon champion Serena Williams, Nike’s highest profile client, will wear a slightly adapted version of the outfit, the ‘Nike Women’s Premier Wimbledon Serena SW19 Dress’, when she plays on Tuesday.

The outfit is said to be more structured and features a nipped in waist and a higher neckline.

Serena’s sister Venus is well versed in the fashion world as the five-time Wimbledon champion’s EleVen company design clothes for the “fashion-forward athletic woman”.

Venus caught the eye with a new haircut featuring dyed red weaving during her first round victory against Donna Vekic, but her outfit was more conservative, unlike Croatian teenager Vekic, who opted to wear the baby doll dress.

Agencies

Maria Sharapova