Raymond plans omni-channel strategy

Textile major Raymond plans to come out with its omni-channel strategy within a year to scale up its digital business and woo younger customers, a top executive said. The company which is into fabrics and branded apparel, is facing no competition from e-commerce players, Mohit Dhanjal, Director Retail, Raymond said. “For Raymond, the customer base is largely 30 years and above. Huge number of customers who shop online are below 30 years (of age). I don't see any competition,” he said.