Ray­mond plans omni-chan­nel strat­egy

The Financial Express - - COMPANIES -

Tex­tile ma­jor Ray­mond plans to come out with its omni-chan­nel strat­egy within a year to scale up its dig­i­tal busi­ness and woo younger cus­tomers, a top ex­ec­u­tive said. The com­pany which is into fab­rics and branded ap­parel, is fac­ing no com­pe­ti­tion from e-com­merce play­ers, Mohit Dhan­jal, Di­rec­tor Re­tail, Ray­mond said. “For Ray­mond, the cus­tomer base is largely 30 years and above. Huge num­ber of cus­tomers who shop on­line are be­low 30 years (of age). I don't see any com­pe­ti­tion,” he said.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.