Maruti Suzuki In­dia in­tro­duces ‘MS Dhoni in­spired’ spe­cial Alto edi­tion

The Financial Express - - NEWS -

Hyderabad, Sept 24: Maruti Suzuki In­dia on Satur­day launched ‘MS Dhoni in­spired’ spe­cial edi­tion of the Alto small cars.

The spe­cial edi­tions of Alto800 and Al­toK10 cars are part of the car maker' s as­so­ci­a­tion with the up­com­ing movie MS Dhoni — The Un­told Story' which is based on the life of limited over cricket skip­per MS Dhoni. The spe­cial edi­tion cars will be avail­able for sale at Maruti Suzuki deal­er­ships from the first week of Oc­to­ber 2016.

Alto’s as­so­ci­a­tion with the movie is based on the crick­eter’s mas­sive pop­u­lar­ity which har­monises with the cred­i­bil­ity of the car in In­dia, Maruti Suzuki In­dia ex­ec­u­tive di­rec­tor (mar­ket­ing and sales) RS Kalsi said.

Dhoni, the movie star cast and Kalsi to­gether un­veiled the spe­cial edi­tions of Alto800 and Al­toK10 here. “As iconic brands both are equally loved and recog­nised across lan­guages and cul­tures across In­dia. Alto is the only car brand to cu­mu­la­tively sell 30 lakh units. PTI

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