Despite e-comm rise, offline stores generating 91% sale: Study

NEW DELHI: Despite rise in e-commerce business, brick and mortar stores still generate 91 per cent sales globally, a study has claimed." Despite the rise of ecommerce, the physical stores still draw a significant shopping crowd. In fact, 91 per cent of all retail sales are still being generated in brick-and-mortar stores," the study released by Zebra Technology said on Tuesday. Zebra Technology interviewed nearly 1,700 retail decision-makers across various retail segments, including speciality stores, department stores, apparel merchants, super markets, electronics, home improvement and drugstore chains, globally in 2016.

(Agencies)