In this mobile data war, consumers are truly the king

With Reliance Jio continuing with its free services under the Jio Dhan Dhana Dhan offer, the country’s three biggest telecom operators — Airtel, Vodafone and Idea — have launched data-heavy offers in a bid to retain their users. The offers by all three operators seem to be personalised for individual users, based on their usage patterns.

With such data-heavy offers, Airtel, Vodafone and Idea aim to keep users from enrolling for the Jio Prime service and get free services for three months. The launch of these customised offers is very close to the last date for signing up for Jio Prime at Rs 99.

Mukesh Ambani-owned Reliance Jio had recently announced the Jio Dhan Dhana Dhan offer which it calls its new ‘all unlimited’ plan offering free unlimited SMS, voice calling and data with 1GB 4G capping per day for 84 days on first recharge.

The company also announced that it was finally pulling the plug on its Summer Surprise offer following the TRAI advisory. Jio has introduced two types of plans under its new offer — one for Prime members and the other for non-prime members.

The announcement has heated up the price war once again pushing its rival companies to launch slew of new plans and tariffs to woo subscribers.

A couple of days ago Jio had complained to TRAI against rivals Airtel, Vodafone and Idea Cellular over what it calls unfair and deceptive methods being used by them to retain customers willing to port out of their networks.