Dabur expands its skincare portfolio with Fem De-Tan Crème

With an aim to strengthen its presence in the skincare market, Dabur India announced the expansion of facial bleach brand Fem with the launch of the premium Fem DeTan Crème Bleach. The Fem De-Tan Crème Bleach is specially formulated and enriched with the goodness of Orange Peel extracts to enhance beauty by removing tan in 15 minutes, giving your skin longlasting radiance.

Speaking on the launch, Arvind Katariya, category head (skin care), Dabur India Ltd, said, “As a brand that offers its consumer the promise and satisfaction of delivering natural glow to their skin and helps enhance beauty, Dabur has always recognised and strived to meet the ever-evolving needs of our consumers.”

Fem De-Tan Crème Bleach has been launched across India in two SKUs – singleuse pack priced at Rs 40 and 3-use pack priced at Rs 80. The company will also be launching a new campaign for Fem De-Tan Crème Bleach with Sonakshi Sinha as the brand ambassador.