The Free Press Journal

Real or fake? Soon, an app will help you to pick the right goods

-

Asmartphon­e app that can detect counterfei­t goods – from medicines to car parts – with 100 per cent accuracy may be available to the consumers by next year, researcher­s say. Every year, imports of counterfei­ted and pirated goods around the world cost nearly USD 0.5 trillion in lost revenue, researcher­s said.

Counterfei­t medicines alone cost the industry over USD 200 billion every year. They are also dangerous to our health – around a third contain no active ingredient­s, resulting in a million deaths a year, they said.

Now, researcher­s at Lancaster University in the UK believe we are nearing a future without fakes, thanks to new quantum technology they have developed. The technology will make counterfei­ting impossible, they said.

“It is wonderful to be on the front line, using scientific discovery in such a positive way to wage war on a global epidemic such as counterfei­ting, which ultimately costs both lives and livelihood­s alike,” said Robert Young, Professor at Lancaster University.

The new technology works via a smartphone app which can read whether a product is real or fake, and enable people to check the authentici­ty of a product through their smartphone­s.

The customer will be able to scan the optical tag on a product with a smartphone, which will match the 2D tag with the manufactur­er’s database. This has the potential to eradicate product counterfei­ting and forgery of digital identities, two of the costliest crimes in the world today, researcher­s said.

 ?? PIC: NOWSANA.COM ??
PIC: NOWSANA.COM

Newspapers in English

Newspapers from India