Descend of the elephants!
Mumbai to host 101 artistic elephant sculptures as the city launches the first ever Elephant Parade in India
Calling all elephant lovers (age no bar) for this unique Elephant Parade, where over hundred elephant sculptures by leading artists and designers like Amitabh Bachan, LN Tallur, Princess Pea, Christian Louboutin, Sabyasachi Mukherjee and Masaba Gupta will be on a three-week public display in Mumbai.
The official inauguration of the parade will be held today at the Gateway of India in the presence of Devendra Fadnavis, Chief Minister of Maharashtra, Maneka Gandhi, Minister of Women and Child Development & Founder, People for Animals and Poonam Mahajan, Member of Parliament (Lok Sabha) and Parade Ambassador.
Following the inauguration, the elephants will be displayed in herds at prominent locations across the city to be photographed, hugged and kissed by an admiring public as a part of what has become recognised as the world’s biggest public art event.
After the public display, the elephants will be auctioned to raise funds for Asian elephant corridors and projects to address human-elephantconflict throughout India. Elephant Corridors are the pathways that elephants use to get from one forest feeding ground to the next. Like bridges between islands, they provide vital connections between forest fragments, allowing elephants and other animals to move freely. Elephant Family is working in priority landscapes in partnership with the Wildlife Trust of India to secure
101 elephant corridors in India. Elephant Family also funded the 2017 publication of Right of Passage in which 101 elephant corridors are identified across key regions of India.
Created as part of the 2017 UK India Year of Culture, Elephant Parade India is organised by Elephant Family in association with Good Earth. Following 24 successful Elephant Parades worldwide, Elephant Parade India has engaged leading Indian artists, fashion designers, design institutes, tribal painters and celebrities to transform 101 elephant sculptures into unique painted masterpieces. Elephant Parade India is an awareness raising campaign aimed at drawing attention to the plight of the endangered Asian elephant whose numbers have fallen by 90% in the last 100 years. Funds raised from the parade will help secure 101 elephant corridors across India for the endangered Asian elephant. The London Elephant Parade, which took place in 2010, became London’s biggest public art exhibition with more than 250 brightly painted elephants located across central London.
The sculptures sold for £4.1m and raised awareness for the plight of the endangered Asian elephant with audiences of 25 million people.