WHAT THE FACEBOOK-ANALYTICA SCANDAL IS ALL ABOUT

2) AT ITS core is Cambridge Analytica, an upstart voter-profiling company headquartered in London, which specializes in identifying the personalities of voters and also influence their behaviour. 1) FACEBOOK IS embroiled in the largest data leak in social network's history.

5) OWING TO the data breach, Analytica has been suspended from Facebook. After a decline of nearly 7 percent on Monday, Facebook’s stock closed 2.6 percent down on Tuesday.

6) BRITAIN'S CHANNEL 4

caught on camera senior executives at Cambridge Analytica suggesting that the firm could use sex workers, bribes and misinformation in order to try and help political candidates win votes around the world. 3) THE COMPANY allegedly had a role to play in the 2016 US presidential election and harvested 50 million Facebook users’ data without their consent

4) IT MINISTER Ravi Shankar Prasad has questioned if Congress party had any ties to the company, a charge that the latter has denied.