Myntra acquires Witworks to strengthen smart wearables segment

NEW DELHI: Myntra on Monday said it has acquired Bengaluru-based Witworks, as the Flipkart-owned firm looks to launch smart wearable products for its in-house brands. It did not disclose the deal amount. Myntra said that the acquisition will enable it to "develop wearable products for their in-house brands as well as leverage the technology to drive innovation and enhance consumer engagement in the future".