Digital world excites Aanand L. Rai

Filmmaker Aanand L. Rai, who has produced a direct to digital film Meri Nimmo for an OTT platform, says the digital world is exciting and challenging for him. Meri Nimmo, will premiere worldwide on April 27. Rai said, “Developing content for digital consumption on Eros Now was a natural progression after our association together on films for the big screen. The digital world excites as well as challenges me and at Colour Yellow Digital, we can’t wait to paint this blank canvas and present Indian content targeted towards audiences for this medium.”

Directed by Rahul Shankalya, Meri Nimmo was selected for 2016’s NFDC Film Bazaar. It is a coming-of-age film starring Newton actor Anjali Patil in and as Nimmo along with child actor Karan Dave as the central protagonist. It was lauded at the 47th International Film Festival (IFFI) and the 19th MAMI Mumbai Film Festival last year.

The film revolves around an eightyear-old boy who thinks he is in love with a 24-year-old girl and what follows when the object of his affection decides to get married. The story depicts the young boy’s roller coaster ride of emotions set against the backdrop of his beloved Nimmo’s impending nuptials. Rai said, “Meri Nimmo is one such film that’s very Indian at heart and I’m sure it will strike the right chord with its beautiful storytelling and stand out performances.”