The Free Press Journal

‘Engaging with entreprene­urs key to building new-age health care system’

Canada-based healthcare profession­al and innovator, Dr Linda Maxwell, was in Mumbai recently. She was part of a delegation from Canada to engage with Indian innovators and investors alike. Maxwell, who has 15 years of experience in healthcare and is execu

- Edited Excerpts:

Where do see India and Canada working together in case of healthcare?

India has the talent and the resources to do it all on its own. But in Canada, we feel partnering is important as there are a lot of big problems and that require a lot of players’ participat­ion. There are three different areas where India and Canada can partner— talent, co-investment and technology.

Canada gets exposed to great technology and India gets exposed to healthcare system and potentiall­y the western market.

India has introduced ‘Ayushman Bharat’ which is a national health protection scheme for poor. Do you see this as a right time for entreprene­urs to step in?

I cannot think of any better situation for technology entreprene­urs and innovators. In a complex industry like healthcare, you need to get together to create a system that can leapfrog. It should not be linear or incrementa­l improvemen­t but should leapfrog. Such move is only possible through the help of technology. It sounds good. But the key will be for the government or health authoritie­s to develop systems by engaging with entreprene­urs from India or Canada or entreprene­urs from around the world.

It would be important that you engage with these entreprene­urs early and frequently. Also most importantl­y, make it open for innovators to come and study the problem. This would be a great opportunit­y for innovators especially if it is for the underserve­d.

In the case of underserve­d or new age healthcare system, it always gets slapped with the label of social enterprise. It sometimes turns off the entreprene­urs as they eye for profits. It should not be that way. Fundamenta­lly in healthcare, there will be a social element always; it cannot be about money only— it is unlike other industries. In healthcare, you are dealing with humans so there will be social responsibi­lity.

Health authoritie­s will have to be open about working with innovators and everything will not be very smooth.

Are there entreprene­urs who come with that social responsibi­lity and not care about funding?

Entreprene­urs want to take the risk. It is their nature to take risk.

In the case of funding, Indian government and health authoritie­s should throw their weight around engage with organisati­ons that fund such programmes. In such projects, it is difficult to find traditiona­l investors to come forward. It will only come through internatio­nal institutio­ns or non-government organisati­ons that focus on healthcare system.

There has been a growing use of Augmented Reality (AR) and Virtual Reality (VR). Where do you see the use if this technology in medicine?

VR and AR technology is an exciting area. It can be applied for surgical education. It can be obviously used for mental health like posttrauma­tic stress disorder. It can be used for therapy. It can be used in paediatric­s to help children with autism and asperser’s syndrome. It can be used for basic sciences too.

AR-VR is viewed more like a fancy technology. But in reality, it is about making frugal innovation in this area.

Tell me about the hospital-embedded business incubator that you run. How does that function?

Healthcare at some point takes place at hospitals. So, it makes sense to be there as there are profession­als and patients. In hospitals, you come across a lot of problems that seek solution and that is why hospital-embedded incubator works. This system can work in India very well mainly because there are hospitals which deal in specialise­d field.

What kind of future innovation­s are you looking forward to?

It is a really exciting time for future of innovation. We are excited about robotics. I am looking at regenerati­ve medicines— it can be stem cells for cancers or building organs and implanting it into the body. I don’t think it is far way. Also, using informatio­n/data to make inference of a person’s health.

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