Wonder Cement launches digital campaign ‘HarRaah Mein Wonder Hai’

Wonder Cement has announced the launch of a digital campaign ‘HarRaah Mein Wonder Hai’. The campaign has been designed specifically to run on platforms such Instagram, Facebook & YouTube. The campaign also marks Wonder Cement being the first ever cement brand to enter the world of IGTV. The objective of the campaign is to reach out to the end user digitally with a nice story, screenplay and script that encapsulates the journey of a cement bag. #HarRaahMeinWonderHai is a one-minute video, designed and conceptualized by its digital media partner Triature Digital Marketing & Technologies Pvt Ltd.

While launching the campaign Sanjay Joshi, Executive Director, Wonder Cement said,“Cement as a product poses a unique marketing challenge. Most consumers will build their homes once and therefore buy cement once in a lifetime. It is critical for a cement company to connect with their consumers emotionally. As a part of our communication strategy, it is our endeavor to reach out to a large audience of this country through digital. Wonder Cement always a pioneer in digital, with the launch of our IGTV campaign #HarRahMeinWonderHai, is the first brand in the cement category to venture into this space. Through this campaign, we have captured the emotional journey of a cement bag through its own perspective and depicted what it takes to lay the foundation of one's dreams and turn them into reality.”