Huggers are missing out on jadoo ki jhappi

Due to physical distancing amid COVID-19 lockdown, people are suffering from ‘skin hunger’, a condition where a person misses hugs and handshakes

People who tend to hug a lot are suffering from ‘skin hunger’ in the social distancing times and certain genes are to be blamed for this behaviour, especially for women, for a constant urge to give jadoo ki jhappi to everyone.

A new study of twins has found that genetics play a significant role in how affectionate women are, but the same can’t be said for men. Those who are more predisposed to being affectionate might especially miss hugs and handshakes in the era of Covid-19 physical distancing.

People who live alone or who are limiting social interactions during the pandemic may experience what’s referred to as “skin hunger”.

“Just like regular hunger reminds us that we’re not getting enough to eat, skin hunger is the recognition that we’re not getting enough touch in our lives,” said Kory Floyd, a professor in the University Arizona’s Department of Communication.

Researchers found that in women, variability in affectionate behaviour can be explained 45 per cent by hereditary and 55 per cent by environmental influences, such as the media, personal relationships and other unique life experiences.

While there is no real substitute for human touch, Floyd says there are a few things people can do. “Petting an animal can help relieve stress, which is why canine and equine therapies are so successful,” said Floyd.

“Adults, too, can experience calm and comfort from snuggling up to a pillow, blanket or other soft object that feels good against the skin,” the authors wrote.