Edu-tech company picks IPL bid papers

Education technology company Unacademy, which is already one of IPL's sponsors, is eyeing the league's title sponsorship rights now and is set to submit its bid to replace Chinese mobile phone company Vivo this season.

A BCCI official confirmed that Unacademy has picked up the bid papers but refrained from making any comments beyond that.

"I can confirm that Unacademy has shown interest and picked the bid papers. I have heard they will be submitting a bid and are pretty serious. So Patanjali if they bid, will have competition," the senior official told PTI on conditions of anonymity.

Vivo, which annually paid Rs 440 crore, dropped out as title sponsor this year due to the Sino-India border standoff.

The BCCI is now looking at a lesser value, between Rs 300 to 350 crore, for a period of four months and 13 days.

Asked what's the difference between central sponsorship and title sponsorship, the official explained, "The central sponsorship doesn't include jersey rights."

"In IPL, jersey logo can only be of title sponsor and apart from that various team's sponsors. If they become title sponsors, it will give them rights on various branding properties," he said.

Asked about the specifics, he said, "The prominent space in the backdrop board in the post presentation area, backdrop in dug out, and boundary rope. A lot of these branding opportunities apart from digital and media opportunities are part of partnership," the senior official said.