IPhone most desired brand in pre-owned smartphone mart
India's leading destination for pre-owned phones, OLX India's latest study confirms the sway Apple iPhone continues to have in terms of smartphone brand preference in the pre-owned market in India.
The demand for Apple iPhone is followed by Mi phones and Samsung, respectively. The data further states that post the COVID-19 second wave, the demand for mobile phones continued unabated this year. Tier 3 cities pulled in the most demand at 43%, followed by the contribution of Tier 2 cities at 30% and Tier 1 cities at 27%.
The surge in internet usage for education, entertainment, work from home and the basic need for connectivity, fueled by COVID-19 is driving a mobile revolution, led by Tier 3 cities as consumers look for value-formoney smartphones with latest technology.
The supply and demand for mobile phones has been steady to high respectively in 2021, and continued unabated during the COVID-19 second wave.
The year started with 100% demand for mobile phones and experienced a high of 115% in the months of June and July. While in 2020, the overall demand for preowned phones increased by 61% during lockdown 1 and post the unlock.
Demand had jumped by 44% post unlock vs preCOVID lockdown period.
Demand continued to be high in the 90s during all other months too this year. Relatively to demand, while supply has been steady too through this year with most months recording a supply of 90+%, it fell to 77% in May owing to the impact of the COVID-19 second wave.
The penchant and priority for smartphones in India is evident from the OLX data. In both demand for and supply of mobile phones, iPhone continues to hold sway as the most desired smartphone brand in the preowned market. In the study 2020, Apple iPhone emerged as the most preferred smartphone by Bharat.
Mi Phone, Samsung, Vivo, Oppo, Realme and OnePlus constitute the other brands in terms of preference by the share they command on OLX. All these brands put together contribute 90% of the total demand on OLX, with Apple iPhone constituting a third of it.