APAR Industries onboards Sonu Sood as brand ambassador

Mumbai: APAR Industries has announced Sonu Sood as its Brand Ambassador. Sood as the brand ambassador will communicate the goodness of the APAR brand to its customers and constituents.

APAR is a highly trusted manufacturer and supplier of conductors, transmission cables, speciality oils, polymers and lubricants not only in India but in over 125 countries with the philosophy and tagline to provide "Tomorrow's solutions today".

Sonu Sood is known for his strong prowess in acting, philanthropy and for being a wonderful and trusted human being. This matches perfectly with the ethos of APAR. Kushal Desai, Chairman and Managing Director, APAR Industries said, "We're thrilled to have Sonu as the face of our brand. We believe that his ideals and our brand fit perfectly well together." APAR Industries and the Desai family have a strong tradition of giving back to society through various initiatives such as the Dr N.D. Desai multi-speciality hospital offering 400 beds and free services to thousands of patients daily. Kushal Desai is the President of the Dharmsinh Desai University, Dr NDD Heart Hospital, both in Nadiad and the Annamrita Foundation, a midday meal that distributes over 1.2 million meals to children across the country amongst other notable contributions.

It is the mindset of philanthropy and giving back to society that makes APAR Industries and Sonu Sood the right fit. Sonu Sood, on signing up as the face of the APAR brand, said, "I am delighted to be working with the APAR Industries group. I am honoured to be part of the APAR family as I am their first brand ambassador in the 63 years of their existence.”

Shashi Amin, CEO Cable Solutions, added, "We are certain that Sonu Sood as a brand ambassador, who stands for strength and integrity, will help us further win the hearts of the nation and allow us to serve them with our unique products."