Reliance Jewels launches ‘Rannkaar‘ Collection this Akshaya Tritiya
Reliance Jewels, one of India’s leading jewellery brands is known for its many collections inspired by the art and culture, traditions and beliefs that personify India’s rich and diverse heritage. From Utkala inspired by Odisha to Kaasyam inspired by Banaras, Reliance Jewels continues to bring forth the rich and diverse heritage of India through its jewellery designs.
Reliance Jewels has launched an exquisite collection of fine jewellery, “Rannkaar” to mark the auspicious festivity of Akshaya Tritiya. The collection is inspired by the Rann of Kutch and its diverse heritage. Kutch is home to the enchanting White Rann and a kaleidoscope of vibrant colours. Customers get to choose from a variety of intricately designed and artistically crafted jewellery pieces inspired by the vibrant and beautiful art forms of Kutch like Ajrakh- an age old block printing technique, Rogan – a beautiful painting form using rich natural colours, Lippan Stunning craftsmanship where mirrors are carved on walls, the vibrant Kutch Embroidery, Bhandhani- A popular tie-and-dye technique that are loved by many and lastly the beautiful Woodwork from Kutch.
The collection offers an extensive choice to patrons choose from the magnificent and luxurious opulent choker sets to long, intricate, and elegant necklace sets along with beautiful designs of bangles and rings in 22kt Gold that brings out the beauty of Kutch alive. Commenting on the newest collection, Sunil Nayak, CEO of Reliance Jewels said, “India has a very vast and precious heritage which is an integral part of our country’s roots. We hold pride in exploring this inheritance and bringing the finest jewellery designs from deep roots of our culture & art forms. For the auspicious occasion of Akshaya Tritiya which is considered to bring luck and success in each one’s lives, we are pleased to offer “Rannkaar”, our exquisitely created ornate collection inspired by the Rann of Kutch continuing our design legacy. Each gold and diamond necklace, earrings, rings, and bangles in this collection are unique and represent the different art, tradition, and heritage of Kutch.”