Lucy Ack­royd ap­pre­ci­ates brands which rein­vent clas­sic English look­ing de­signs by giv­ing them a bit of an ec­cen­tric twist. We spoke to the de­signer about her per­sonal style in­spi­ra­tion and work...

The Ideal Home and Garden - - Contents - Im­pres­sions: Ruhi Singh

Words of de­sign from Lucy Ack­royd

Tell us some­thing about your jour­ney as a de­signer...

I al­ways knew it was in­te­ri­ors and home­wares that fas­ci­nate me and I’ve been very lucky to work in this field. I like to work in an area that de­mands creativ­ity and in­no­va­tion. It is a chal­lenge but a re­ward­ing one. I have also worked in re­tail sec­tor and in a less cre­ative ca­pac­ity dur­ing my ini­tial work life, but I feel that be­ing cre­ative is what gets me out of the bed ev­ery morn­ing. So thank good­ness, I’ve had this fan­tas­tic op­por­tu­nity.

What are the themes that you take while work­ing?

Work­ing on the Christy brand means that her­itage is a theme that oc­curs reg­u­larly. This could mean beau­ti­ful his­toric damasks or ex­otic chi­nois­erie prints from the Vic­to­rian era - some­times it’s amaz­ing how con­tem­po­rary and on-trend they look with the right colour ap­proach.

What are your in­spi­ra­tions and why?

I’m very in­spired by my gar­den. It is my favourite hobby. So, when I see beau­ti­ful colours and forms in flow­ers or fo­liage, I try to keep it all in­side my head and try to feed into the de­sign process.

What’s your per­sonal style?

I love his­tor­i­cal and vin­tage looks and this is ev­i­dent in my own home, it means that work­ing with all the gor­geous archive pieces we have at Christy is an ab­so­lute plea­sure!

My per­sonal style is sim­ple and clas­sic, with a dash of whimsy usu­ally brought into my out­fits.” Lucy Ack­royd De­sign Man­ager, Wel­spun Global Brands Ltd

Which part of the world has in­flu­enced you and why?

I seem to be un­der the spell of the Far East. Many of the ex­cit­ing de­signs I’ve worked on have very Chi­nese or Ja­panese im­agery. Cul­tures of the Far East have re­ally strong vis­ual qual­i­ties, often with a very ele­gant and serene aes­thetic. They are full of in­spi­ra­tion for de­sign­ers.

What is the best ad­vice you have re­ceived?

The best ad­vice is to find some­thing you can do for a liv­ing that you ac­tu­ally en­joy - it is an aw­ful long time to spend do­ing some­thing you don’t like!

What is your motto?

Keep smil­ing. It doesn’t cost any­thing and the world is bet­ter for it.

What are you cur­rently in­ter­ested in and how is it feed­ing into your de­signs?

Colour, colour, colour. Bright shades are com­ing back into our mar­ket and I love it. It is a breath of fresh air! This is es­pe­cially feed­ing into prints, be­cause we can pro­duce them dig­i­tally with al­most no re­stric­tions on colour.

Are you more de­sign-ori­ented or more tech­ni­cal-ori­ented?

I en­joy learn­ing ev­ery­thing I can from a tech­ni­cal point of view and it re­ally helps me as a de­signer. But my heart lies with the cre­ative side of my role, so de­sign-ori­en­tated.

What are you most ex­cited to work on next?

Soon, I’ll be se­lect­ing next sea­son’s colours for some stun­ning ac­ces­sories. It will mean dis­till­ing the most gor­geous trends of the sea­son down to a few shades of pure colour that will com­ple­ment our de­sign col­lec­tion. It will be a joy to do and when we see our sam­ples I’ll be very ex­cited in­deed. Like a child in a sweet shop!

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