Creative Director, Peeli Dori

romoting crafts like knitting, crochet, Kantha, block-printing, weaving, wood carving, pottery and tone-ware, Peeli Dori is an initiative to bring forth the hidden local skills of the Indian origin. The brand finds its inspiration from India raw stories, local ruler lives and traditions. Creative Director, Niharika Choudhary says, “Handicraft industry is growing, and thanks to the designer initiatives who are trying to make a change using design as a tool. It still is an unorganised sector, but has come a long way from local markets to international platforms. It has become a part of the sustainable fashion.” Stylish, trendy handicrafts are environment friendly and chic at the same time. The products come along with an inherited set of values, and the buyers get attracted to the tale of it.