Creative Di­rec­tor, Peeli Dori

The Ideal Home and Garden - - Craft Speak -

ro­mot­ing crafts like knit­ting, cro­chet, Kan­tha, block-print­ing, weav­ing, wood carv­ing, pot­tery and tone-ware, Peeli Dori is an ini­tia­tive to bring forth the hid­den lo­cal skills of the In­dian ori­gin. The brand finds its in­spi­ra­tion from In­dia raw sto­ries, lo­cal ruler lives and tra­di­tions. Creative Di­rec­tor, Ni­harika Choud­hary says, “Hand­i­craft in­dus­try is grow­ing, and thanks to the de­signer ini­tia­tives who are try­ing to make a change us­ing de­sign as a tool. It still is an un­or­gan­ised sector, but has come a long way from lo­cal mar­kets to in­ter­na­tional plat­forms. It has be­come a part of the sus­tain­able fash­ion.” Stylish, trendy hand­i­crafts are en­vi­ron­ment friendly and chic at the same time. The prod­ucts come along with an in­her­ited set of val­ues, and the buy­ers get at­tracted to the tale of it.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.