Di­rec­tor, The In­dia Craft House

The Ideal Home and Garden - - Craft Speak -

Born out of an ar­dent de­sire to con­trib­ute in a small way to pre­serve and pro­mote the lega­cies of In­dia, The In­dia Craft House helps to cre­ate a larger can­vas for the fad­ing craft works. The brand as­so­ciates with lo­cal ar­ti­sans, NGOs or small or­gan­i­sa­tions to curate a melange of prod­ucts that are unique and ex­clu­sively hand­made. “The pro­duc­tion of these items goes through var­i­ous pro­cesses right from sourc­ing the raw ma­te­rial to cre­at­ing a semi-ready prod­uct and fi­nally a fin­ished ar­ti­cle of art and beauty. This creative con­tri­bu­tion kick starts a whole new process of think­ing. This helps ar­ti­sans de­velop fresh per­spec­tives and helps stim­u­late new ideas,” shares Sona Puri, Di­rec­tor, The In­dia Craft House. Their motto ‘Do­ing well by do­ing good’ em­pha­sises on giv­ing the ar­ti­sans a sus­tain­able liveli­hood, which will make it a worth­while and lu­cra­tive propo­si­tion for the new gen­er­a­tion ar­ti­sans to learn the skill.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.