THE IT STORE

Script from the house of Godrej is all set to define the standard of luxury living

Positioned as a brand that supports new living, the recently launched Script from the house of Godrej will define people’s lifestyle with a range of functional, yet intelligent furniture and accessories

Spread across 14,000 sqft in the plush 100 Feet Road of Indira Nagar, Bengaluru, Script is inspired by contemporary lifestyle and promises to offer freedom of living. With an aim to uplift every experience and help balance all the activities with the greatest of ease and joy, Script as a concept came into being owing to the need of stylish, yet functional furniture that allows to create space instead of occupying. Designed by San Francisco based firm Gensler, Script is targeted towards consumers who like to make their daily lives fun, do things differently and be seen as unique. Divided into three floors, a long porch welcomes you to the ground floor, which dedicates the brand philosophy. Exhibiting the prototypes of the furniture with their back stories, the space actually provides an introduction to the world of Script.

The store is very intuitive to go through, and helps spend a lot of time discovering the products. With a disruptive design philosophy, unique designs and neverseen-before retail experience, Script will be the first premium design-oriented furniture brand that is highly attainable. Based on ecosystems that will define people’s lifestyles, Script will address categories like rugs, furnishings, soft linen, pillow, pillow covers, lamps, kitchen wares, bar wares, etc. It is going to be a holistic solution, where all the products are going to complement each other, so that they are not showcased in isolation.