THE IT STORE

A sleek peak into Italian luxury brand Flou

Founded in 1979, Flou was founded with the objective of innovating the bedroom and create a new ‘sleep culture’. The brand produces more than 50 different beds, from single to king-size, from sofa-beds to studio couches, produced with fabrics, wood, leather, hide and other materials. Flou’s products are retailed in the world’s top furniture stores and distributed by a comprehensive network of showrooms and local partners. The brand also has direct showrooms across Italy and in New York, and they have opened the first showroom in the capital recently that showcases high-end beds, accessories, mattress, bedwear, pillows and duvets, and sofa in a variety of style and design. Quality primary materials, innovation, precise manufacture and the use of the latest intelligent technology characterize the products that reveal the value of gestures and performance for an updated approach to the art of hospitality. “Our collections have been designed by the unchallengeable maestros of Italian design: Vico Magistretti, Mario Bellini, Rodolfo Dordoni, Carlo Colombo, to name but a few. Each creative ‘signs’ his designs with his unmistakeable traits; the contribution of our in-house designers is absolutely essential; they work on the fabric collection and ensure that every piece or model produced can live and slide smoothly into every interior design project,” says Massimiliano Messina, Flou SpA President