Through the eyes of Robert Bron­wasser and Aarti Ag­gar­wal

Robert Bron­wasser is known for de­vel­op­ing prod­ucts that can be used on daily ba­sis. The de­signer talks about his re­cently com­pleted projects at Am­bi­ente in Frankfurt

The Ideal Home and Garden - - Contents - RE­SEARCH: SHIVANGI ASTHANA

Your last project...

In May last year I was in­vited by Am­bi­ente and vis­ited the Gal­le­ria, which is an amaz­ing and huge open space. Within this space I had to re­alise the part­ner coun­try pre­sen­ta­tion and to think about the pre­sen­ta­tion with­out know­ing the ex­act prod­ucts I would be work­ing with. First I an­a­lysed the space, the goals of the part­ner coun­try pre­sen­ta­tion and im­por­tantly I an­a­lysed what the char­ac­ter­is­tics of the Nether­lands were that I wanted to show in this pre­sen­ta­tion. Based on this re­search, I de­cided to fo­cus on the cre­ativ­ity and men­tal­ity of the Dutch, be­cause I thought it would be in­ter­est­ing and in­spir­ing to show the di­ver­sity of the Dutch brands and de­sign­ers.

About Do Dutch...

With ‘Do Dutch’ I aim to show Dutch cre­ativ­ity and di­ver­sity by pre­sent­ing the prod­ucts from Dutch man­u­fac­tur­ers and de­sign­ers in a new con­text. In the Gal­le­ria, I have cre­ated a green polder land­scape where vis­i­tors can meet and re­lax. In this land­scape, you will find an ar­chi­tec­tural and geo­met­ric cabi­net built with colour­ful frames. Within each frame a se­lec­tion of typ­i­cal Dutch prod­ucts is com­bined to cre­ate an ab­stract still life.

In­spi­ra­tion Galore...

The in­spi­ra­tion for the de­sign are all typ­i­cal and unique Dutch el­e­ments. The de­sign is based on an open green car­pet, in­spired by our flat polder land­scape, the cabi­net is a trib­ute to the Dutch ar­chi­tects and De Stijl, with its min­i­mal geo­met­ric lines and the cre­ative use of lim­ited space and the colour­ful frames are in­spired by the old Dutch still life that painters used to make of ev­ery­day prod­ucts.

De­sign mantra...

In my work, I al­ways try to fo­cus on the essence of a prod­uct. Per­son­ally, I don’t like dec­o­ra­tions or adding ex­tra el­e­ments that dis­tract the pure func­tion and aes­thet­ics of a prod­uct. A pure func­tional prod­uct has no per­son­al­ity, so in my de­signs, I al­ways like to play with the func­tion, giv­ing it a lit­tle twist.

Phi­los­o­phy be­hind SMILE...

It is based on five prin­ci­ples that I think make good de­sign. And that are...

Smart: de­sign needs smart so­lu­tions that im­proves the qual­ity of daily life

Mod­est: as a de­signer you need to re­spect the user as well as the en­vi­ron­ment

Iconic: as a de­signer,

I like to cre­ate new archetypes with per­son­al­ity or char­ac­ter Log­i­cal: the best de­signs are ev­i­dent and al­most self-ex­plain­ing

En­joy­able: a good de­signed prod­uct is a plea­sure to have and

use. SMILE if you get it.

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